https://www.mattmuir.tv/work-jasper daily 1.0 2025-07-24 https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/3b7749e1-faed-4d2c-a08b-0c0d9f163166/Better_Detective_169.jpg Work https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1751922306592-IGBEUZHCZTDPKDW9O6IE/image-asset.jpeg Work - Devendra Banhart "Twin" Matt Muir directed the music video for Devendra Banhart’s new single “Twin” as an enigmatic neon noir. Inspired by neo-noir revival films of the 80’s, this sensual nighttime drive of a video follows Devendra through rain-soaked streets as he journeys to perform at a mysterious venue for an array of fans tuning in from all walks of life. Like Matt’s past work for Mexican Summer, the music video supports Devendra’s latest record, “Flying Wig” out now via the label. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1751922962996-IMPPQEW9OQGHEG5GQALX/image-asset.jpeg Work - Dodge "Four Leaf Clover" Matt Muir directed this dynamic, energetic, and striking holiday comedy spot for Dodge. Working with ad agency GSD&M, the goal was to feature both the Dodge Challenger and Charger in their new (and holiday appropriate) Sublime Green Colors. Matt’s approach was to feature the unique details of each distinct car as they dual along competing sections of highway. He features the cars as they power around tight curves and billow loads of smoke, while building to the final four-leaf-clover highway climax. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1751924969125-MNL8N2J62LLZBZUZ5N3X/image-asset.jpeg Work IBM has been a pioneer in semiconductor technology since the beginning. That’s why Matt Muir was so excited to partner with IBM Research to create a story that illuminates many of IBM’s breakthroughs that make today’s computer chip-driven world possible. Matt and his crew shot on location at IBM’s facility in Albany, NY to create an in-depth view of how IBM is developing new designs and methods to make the semiconductors of the future smaller, faster, more energy efficient, and reliable. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1751925458544-ZDH4GSVHXUENYR5XE4EH/image-asset.jpeg Work - FÖDA "How Things Add Up" FÖDA specializes in research and they consult on brand, ethnography, naming, positioning, and design. Director Matt Muir conducted his own research into their portfolio, studio work flow, and strategy to make the designers at FÖDA would be proud of their own story. The result was this Addy Award winning brand narrative. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1751934986002-61GUEGAGVKE6X3YM3S87/image-asset.jpeg Work - Hagerty "Leaving Work" Hagerty offers insurance, driver's clubs, and a marketplace for classic cars. These comedic spots, directed by Matt Muir, illustrate the calm oasis a special car can be in your life. Matt worked with Hagerty to develop a creative strategy for the "Escape" TV broadcast campaign, which portrays three different instances of a vintage car helping a driver find a little peace and quiet. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1751985872691-IIE3VVZ9K2A78S0RLNMJ/tyal.jpg Work https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1752013148010-FKH39NJG9QFGAI1E2PEG/image-asset.jpeg Work - Indian Motorcycle "The New Scout Rogue" Matt directed this campaign for Indian Motorcycle's release of the Scout Rogue. The spot became the brand's most-viewed online ad to date, surpassing 11 million views on YouTube. Indian Motorcycle wanted a campaign that appealed to the next generation of riders. So, Matt Muir worked to establish a visual approach that balanced motorcycle street footage and lifestyle storytelling to create a sense of fun and community. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1753118973000-2CAUK6MC2W46PZPXMKGD/image-asset.jpeg Work Matt with Hermanos Gutiérrez and Leon Bridges to create the official music video for “Elegantly Wasted.” The music video for Dan Auerbach‘s Easy Eye Sound record label, featuring the Columbia Records artist Leon Bridges, is a cinematic slow-burning, atmospheric piece that blends Latin guitar textures with Southern soul. The video was shot inside the historic Texas Theatre in Dallas and Matt worked HG and Leon to design a visual language that honored the timeless feel of the venue and reflected the cinematic tone found in both artists’ music. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1753395291451-JRB55QG6R1PGAO8IQKSH/image-asset.jpeg Work Matador Records recording artist Spoon needed director Matt Muir to create something different for their new track Hot Thoughts. So Matt created this music video for the lead single and title track off of their newly released album. From our initial discussions with the band and their management, the idea of a lo-fi approach was always at the forefront. Matt was inspired by the series of shows Spoon was playing at an old Austin haunt of theirs, the now defunct “Old Emo’s.” The band lovingly re-dubbed the club “Eno’s” in honor of their drummer, Jim Eno. So, a couple of VHS tapes and disposable cameras later, we had a music video. https://www.mattmuir.tv/new-gallery-1 daily 0.75 2025-06-26 https://static1.squarespace.com/static/685b3d26b7bc11024834f2de/t/685da243f02e8169ed15835e/1750966851773/ New Gallery https://static1.squarespace.com/static/685b3d26b7bc11024834f2de/685da17f64ee224cb318a804/685da18b9783643f70904f79/1750966851773/ New Gallery https://www.mattmuir.tv/new-gallery daily 0.75 2025-06-26 https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1750810629830-RHDI0NISZYWDQ5N24FQK/image-asset.png Test 1 - Indian Motorcycle "The New Scout Rogue" Matt directed this campaign for Indian Motorcycle's release of the Scout Rogue. The spot became the brand's most-viewed online ad to date, surpassing 11 million views on YouTube. Indian Motorcycle wanted a campaign that appealed to the next generation of riders. So, Matt Muir worked to establish a visual approach that balanced motorcycle street footage and lifestyle storytelling to create a sense of fun and community. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1750810629830-RHDI0NISZYWDQ5N24FQK/image-asset.png Test 1 - Indian Motorcycle "The New Scout Rogue" Matt directed this campaign for Indian Motorcycle's release of the Scout Rogue. The spot became the brand's most-viewed online ad to date, surpassing 11 million views on YouTube. Indian Motorcycle wanted a campaign that appealed to the next generation of riders. So, Matt Muir worked to establish a visual approach that balanced motorcycle street footage and lifestyle storytelling to create a sense of fun and community. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1750810629830-RHDI0NISZYWDQ5N24FQK/image-asset.png Test 1 - Indian Motorcycle "The New Scout Rogue" Matt directed this campaign for Indian Motorcycle's release of the Scout Rogue. The spot became the brand's most-viewed online ad to date, surpassing 11 million views on YouTube. Indian Motorcycle wanted a campaign that appealed to the next generation of riders. So, Matt Muir worked to establish a visual approach that balanced motorcycle street footage and lifestyle storytelling to create a sense of fun and community. https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/1750969844121-2FJ8T02D9B17G9N9GEIJ/image-asset.png Test 1 - Allysen Hooks Project I made a video and it was hot and pretty and what a great time. https://www.mattmuir.tv/about-matt-muir daily 0.75 2025-09-06 https://images.squarespace-cdn.com/content/v1/685b3d26b7bc11024834f2de/8d974546-24ef-4983-a4ca-20416fca0945/MattMuir_Director_About.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mattmuir.tv/new-page daily 0.75 2025-06-27