Matt Muir directed this dynamic, energetic, and striking holiday comedy spot for Dodge. Working with ad agency GSD&M, the goal was to feature both the Dodge Challenger and Charger in their new (and holiday appropriate) Sublime Green Colors. Matt’s approach was to feature the unique details of each distinct car as they dual along competing sections of highway. He features the cars as they power around tight curves and billow loads of smoke, while building to the final four-leaf-clover highway climax.
Matt Muir directed this dynamic, energetic, and striking holiday comedy spot for Dodge. Working with ad agency GSD&M, the goal was to feature both the Dodge Challenger and Charger in their new (and holiday appropriate) Sublime Green Colors. Matt’s approach was to feature the unique details of each distinct car as they dual along competing sections of highway. He features the cars as they power around tight curves and billow loads of smoke, while building to the final four-leaf-clover highway climax.
Director Matt Muir teamed up with advertising agency GSD&M to create "Four Leaf Clover," a high-energy holiday commercial for Dodge featuring the Challenger and Charger in their striking Sublime Green finish.
Blending automotive action with playful comedy, the spot follows the two muscle cars as they charge along parallel stretches of road, carving through tight curves and sending clouds of tire smoke into the air. The action builds toward a four-leaf-clover highway interchange, bringing the two cars together for a memorable finale.