Matt directed this commercial for Indian Motorcycle’s release of the new Scout Rogue.
Matt directed this campaign for Indian Motorcycle's release of the Scout Rogue. The spot became the brand's most-viewed online ad to date, surpassing 11 million views on YouTube. Indian Motorcycle wanted a campaign that appealed to the next generation of riders. So, Matt Muir worked to establish a visual approach that balanced motorcycle street footage and lifestyle storytelling to create a sense of fun and community.
Matt directed this campaign for Indian Motorcycle's release of the Scout Rogue. The spot became the brand's most-viewed online ad to date, surpassing 11 Million views on YouTube. Indian Motorcycle wanted a campaign that appealed to the next generation of riders. So, Matt Muir worked to establish a visual approach that balanced motorcycle street footage and lifestyle storytelling to create a sense of fun and community.