FÖDA specializes in research and they consult on brand, ethnography, naming, positioning, and design. Director Matt Muir conducted his own research into their portfolio, studio work flow, and strategy to make the designers at FÖDA would be proud of their own story. The result was this Addy Award winning brand narrative.
FÖDA specializes in research and they consult on brand, ethnography, naming, positioning, and design. Director Matt Muir conducted his own research into their portfolio, studio work flow, and strategy to make the designers at FÖDA would be proud of their own story. The result was this Addy Award winning brand narrative.
Director Matt Muir partnered with Austin-based branding and design studio FÖDA to create "How Things Add Up," an award-winning brand film exploring the people, ideas, and creative process behind the studio.
Taking a documentary-inspired approach, Matt immersed himself in FÖDA's work, research, and creative philosophy to develop a visual narrative that reflected the studio's identity. The result is an intimate portrait of the designers and their process, capturing the thoughtful collaboration and attention to detail behind their work.
The film received an ADDY Award for its creative storytelling.