Hagerty offers insurance, driver's clubs, and a marketplace for classic cars. These comedic spots, directed by Matt Muir, illustrate the calm oasis a special car can be in your life. Matt worked with Hagerty to develop a creative strategy for the "Escape" TV broadcast campaign, which portrays three different instances of a vintage car helping a driver find a little peace and quiet.
Hagerty offers insurance, driver's clubs, and a marketplace for classic cars. These comedic spots, directed by Matt Muir, illustrate the calm oasis a special car can be in your life. Matt worked with Hagerty to develop a creative strategy for the "Escape" TV broadcast campaign, which portrays three different instances of a vintage car helping a driver find a little peace and quiet.
Director Matt Muir partnered with Hagerty to develop and direct the "Escape" television campaign, a series of comedic commercials celebrating the simple pleasure of getting behind the wheel of a classic car.
Built around three relatable scenarios, the campaign explores how a beloved vintage car can offer a welcome escape from the pressures of everyday life. Blending understated comedy with cinematic automotive imagery, Matt brings a playful, character-driven approach to the campaign, capturing the freedom and quiet satisfaction of the open road.